THE BEACON: Testament to good practices in property development

Community News & Features Jul 25, 2014 at 2:44 pm

THE-BEACONBy Raquel P. Gomez

THE BEACON is a three tower residential resort condominium project of GeoEstate Development Corporation and the company’s pilot project. The high-rise residential community sits right smack on nearly a hectare of property on the corner of Chino Roces Avenue and Arnaiz Avenue in Makati City and boasts of also nearly a hectare-wide floor of amenities that includes an enormous lap pool, massage center, bi-level fitness center, a jogging trail, function rooms, playground and many more.

The Beacon is a well thought of project down to the concept, design, construction, and every little detail, taking into consideration the needs of the occupants in terms of living space and amenities, said Francisco Licuanan, GeoEstate chair.

The experience of condominium living has a trade off because of space constraints, according to Licuanan. To compensate for the compact living space, the company set aside the remarkably big amenities area so that residents can have access to services. The design of The Beacon also allowed the developer to offer affordable units that come fully-furnished already.

Apart from a finish highlighted by big tiles, the kitchen is already fitted with a granite counter top, cabinets, range hood, and electric range, while the toilet and bath features a shower en closure.

“The Beacon started construction in 2007. It was one of the first projects to address the middle income market, particularly the office workers in Makati. The condominium projects then were addressing the upper income and upper middle income sectors; there was no affordable condominium housing for the middle income people.”

As GeoEstate’s pioneer projects, The Beacon is a testament to the experience and good practices in property development put all together by the owners of the company, who’ve had long careers developing properties.

Licuanan was the founding president of Ayala Land Inc. (ALI), where he was a leader for close to two decades. Two years after his retirement in 2005; he started GeoEstate, a new player in the real estate industry.

The company also includes President Miriam Katigbak and a team of experts. “From location, to architecture, to design, to appointments, to costs, we’ve managed everything to make sure we satisfy the demands of both prospective investors and would be residents,“ said Licuanan.

“Our big advantage is what we produce. We actually have a product that buyers can see. We can already show them what we have done,” said Licuanan.

“Our product is better for the same price category compared with other developments in the area. Buyers just do the comparison and they will come to a realization.”

GeoEstate may be a medium size company, but Licuanan said the good thing about the new developer is its capability to focus its energy on the project and to ensure the highest degree of quality control. “Other developers are focused on selling, good advertising, and image. For a big organization, a project is just one of 50. Our organization is more keen on making sure the product is the best that we can produce. And we deal with clients on a more personal level.”

Licuanan said he and his team do inspection of the construction of the building weekly. There’s also the presence of a customer relations group who makes sure the units passed quality control before they’re handed to buyers.

“We have a good quality control procedure. The customer relations unit acts on behalf of the buyers. Before the construction guys are through with a unit, these guys will do the inspection and find small things that were overlooked and fix those.”

The Beacon offers amenities that people usually find in first class resorts and five star hotels; a 450 square meter resort-type swimming pool with 50 meter lap lanes, a kiddie pool, a 300-meter jogging trail, spacious gardens which are perfect for those who seek an oasis, a gym, massage rooms, children’s play area, clinic, exercise studio, private theatre and even a Sky Lounge where residents can hold parties or intimate get-togethers, while at the same time enjoy the magnificent view of Makati Skyline.

(PRESS RELEASE)