The coffee industry is getting roasted by climate change

Oct 13, 2017 at 2:20 pm

Coffee beansBy Sylvain Charlebois
Troy Media

Fall is always a good time to create new habits, including coffee consumption. And coffee chains are always looking for ways to get you to drink their java. But the coffee industry faces big changes.

For restaurant operators, there’s no better hook than coffee to get repeat business. Most recently, many chains used International Coffee Day (Oct. 1) as an excuse to offer coffee at a discount or for free.

But offering free coffee may soon not be an option for businesses, as the result of a number of factors.

Coffee demand around the world is shifting. Europe still accounts for almost one-third of the coffee consumed worldwide. And more than 90 per cent of adult Canadians drink coffee. But China has doubled its consumption in just the last five years.

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