Public Mobile unveils refreshed brand identity and new people first campaign

Community News & Features Aug 23, 2019 at 2:50 pm

Public Mobile LogoPublic Mobile Brand Refresh

Since 2015, Public Mobile has been on a journey – with the evolving prepaid landscape, shift in consumer behaviour and buying habits, and the presence of new entrants in the market, the company has decided to update its brand identity to better represent what Public Mobile stands for today.

At Public, customers are at the core of everything it does and this new brand identity exemplifies that focus with a cleaner, more simplified, mature and visually strong identity backed by a new campaign that showcases Public Mobile’s love for its customers.

Public-Mobile-PR-OOHThe refreshed logo, colours, illustrations, and typography embody the personal, individualistic, simple and customer-centric approach that Public Mobile stands for. To communicate this to customers, Public is also launching a new marketing campaign titled ‘Public Displays of Affection’, meant to express the love and affection the brand has for its customers.

Although Public Mobile continues to evolve, its mission remains the same: Doing wireless differently; offering the most value possible prices on Canada’s largest mobile network. Public remains focused on bringing smart, BYOD plan options along with an online support model backed by a large, strong and engaged Community and a really great network.

Here are some other ways we’re improving our business for customers:

Public Mobile new TSAImproved digital / self-service experience for customers

• New way to refer friends using a unique code that customers can now copy and paste directly on the Self-Serve Overview page, which means they no longer have to share their phone number publicly

Enhanced customer support options, for example:

• A new ticketing resolution process that makes it easier to track, manage and resolve issues when submitting a ticket to the online Moderator team

• Improved ways for customers to reach customers service agents (Mods), including extended hours of operations

Public-Mobile-BillboardPublic Mobile Kiosks

• Public Mobile made the decision to roll out 14 branded kiosks in 2019in its ongoing efforts to provide Canadians with more choice and convenience when purchasing SIMs and activating wireless service with Public Mobile.

To learn more, visit the Public Mobile Community {insert link}, or stop by in person at one of our new Kiosk locations