Migrant workers on Canadian farms vulnerable to human trafficking
Migrant workers on Canadian farms vulnerable to human trafficking
By Amrita Roy Chowdhury Majumdar
New Canadian Media
Public transit ads, billboards and restroom posters, as well as social media, used to reach workers across the country.
July 26, 2023
A campaign to reach migrant workers about the risks of human trafficking among labourers in Canada’s agriculture industry turned to social media to connect with local communities across the country.
The national campaign organized by The Canadian Centre to End Human Trafficking included a digital toolkit to be offered to frontline community agencies to reach migrant workers.
“We were very mindful of our community partners when developing the campaign and also consulted with migrant workers and those with lived experience to ensure the creatives resonated before they went public,” said Julia Drydyk, the non-profit centre’s executive director.
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