You will have ability to start and stop your campaign whenever you want.
Types of Advertisements
BannersOur advertising system is very similar to Google and Facebook advertising system. You will have choice to pay for number of impressions or for number of clicks. …and you decide how much do you want to pay.
How does it workFirst are displayed banners with highest prices, next with lower and so on. If the traffic is big enough even banners with smallest prices are displayed. If the traffic is not big enough to display your banner you will not pay anything. You pay only when you reach readers - your potential customers. Right now suggested price is $4 - $7 per 1,000 impressions.
How the price is calculated:We have set up the system in a way that you pay the least possible amount for your advertisement. Let’s say you decided to pay for number of impressions (we call it CPM). Now you need to think how much you want to pay - let’s say you decided to pay $8 per 1,000 impressions, and how much you wan to spend a day - let's say you decided to spend $6 a day. Please remember you will never pay more then you agreed, but you usually pay less. The price is determined by the market. Let’s say you are competing for advertising space with only one other advertiser, let's call him Steve. Steve decided to pay $6 per 1,000 impressions. That means that your $8 per 1,000 is a higher price and your ad is going to be displayed. The good news is that you are not going to pay $8 per 1,000 impressions - you are going to pay only a penny more than Steve - in this case $6.01 per 1,000 impressions.
So how long your banner is going to be displayed?Well - you are paying $6.01 per 1,000 impressions and your daily budget is $6, so after about 1000 impressions, your ad will stop being displayed and Steve will get his turn. The bottom line is that you will never pay more then your daily budget, and you pay only when your ad is displayed. If your ad is not displayed you will not pay anything.
Sample Banners (sizes in pixels)
- Top Big: 970 x 250 displayed on all pages
- Right Rectangle 300 x 450 displayed on all pages
- Horizontal Rectangle 560 x 214 displayed on all pages
Start your campaign now.
The Philippine Reporter Information Card
Frequency: Published two times a month on the second and fourth Fridays of the month. Publishing since 1989, it has become one of a few major and mainstay publications in the community.
Circulation: 12,000 copies distributed for free mostly in the Greater Toronto area in Ontario. Ontario has an estimated Filipino population of 200,000. There are paid subscribers in other provinces in Canada, in the United States and in other countries. There is a pass-on readership of at least 30,000 or at least three readers per copy of the newspaper.
Readership profile: Long-time Filipino residents in Canada, both first and second generation Filipino-Canadians; adult professionals, white-collar and blue-collar workers and overseas contract workers. The Philippine Reporter was described by the Philippine Ambassador to Canada in August 1995 as “the newspaper that has the strongest impact in the Filipino community.”
Editorial description: The Philippine Reporter contains the latest news from the Philippines and the Filipino community in Canada. Its news stories are the freshest that could be gathered mostly by electronic media. Its reporting is objective and avoids sensationalism. It exercises fairness by presenting all sides of a controversial issue. It is distributed free at all known Filipino stores, restaurants, community centres, social gatherings, churches frequented by Filipinos, medical and dental clinics operated by Filipino-Canadians, and sports and social events held by them. It is the only Filipino-Canadian newspaper in Canada that has paid subscribers.
The Philippine Reporter last August 2003 received the award “Best Editorial and Design” from the National Ethnic Press and Media Council of Canada, the only national association of ethnic media organizations in Canada. The Reporter was one of the 12 awarded media publications and organizations out of about 400 that exist nationally. In the 2003 Ethnomedia Week publication, Canada’s Other Voices, Ethnic Press and Media Council described The Philippine Reporter as “an institution in the Filipino Canadian community…” “it has gained respect for its independence and courage to report on stories and issues other papers would rather ignore.”
In September 2005, The Philippine Reporter again was awarded for “Best Editorial and Visual Interpretation” by the National Ethnic Press and Media Council of Canada.
In October 2007, Mila Astorga-Garcia, Co-Publisher and Managing Editor of The Philippine Reporter, received the “Human Rights and Social Justice Award for 2007” from the National Ethnic Press and Media Council of Canada. It was presented to her by Ontario’s Lieutenant Governor David C. Onley in the Lieutenant Governor’s Suite at Queen’s Park in Toronto.
Mechanical requirements: Ad materials should be submitted preferably in pdf electronic format. Images should have at least 300 dpi. Size of submitted material should fit appropriate size purchased from the ad size list. Otherwise, space will be charged as the next bigger size that accommodates the material. The publishers will not guarantee the quality of reproduction of ad materials that do not conform to these recommendations.
Booking deadlines: Seven working days before the 2nd and 4th Fridays of the month
Materials deadlines: Five working days before the 2nd and 4th Fridays of the month.
Cancellation deadline: Five working days before printing dates (2nd and 4th Fridays of the month).
Advertising at The Philippine Reporter Website:
The Philippine Reporter’s website, www.philippinereporter.com, has an average of 65,000 visitors a month.
Banner ad is $85 a month. It has a link to your website.