Why Donald Trump’s words work, and what to do about it
Why Donald Trump’s words work, and what to do about it
By Robert Danisch
As America chaotically careens toward election day with President Donald Trump fighting a COVID-19 infection, we should stop and ask: Just why and how do Trump’s words work? And how does the recent confusion sown by his doctors at Walter Reed Medical Center amplify that work?
Perhaps more importantly: What can we do about it?
These questions strike at the core of a deep and persistent misunderstanding about communication. Too often people assume that communication is a matter of transmitting information from one place to another and that words simply carry meaning.
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