The Philippine Reporter Information Card

Frequency: Published two times a month on the second and fourth Fridays of the month. Publishing since 1989, it has become one of a few major and mainstay publications in the community.

Circulation: 12,000 copies distributed for free mostly in the Greater Toronto area in Ontario. Ontario has an estimated Filipino population of 200,000. There are paid subscribers in other provinces in Canada, in the United States and in other countries. There is a pass-on readership of at least 30,000 or at least three readers per copy of the newspaper.

Readership profile: Long-time Filipino residents in Canada, both first and second generation Filipino-Canadians; adult professionals, white-collar and blue-collar workers and overseas contract workers. The Philippine Reporter was described by the Philippine Ambassador to Canada in August 1995 as “the newspaper that has the strongest impact in the Filipino community.”

Editorial description: The Philippine Reporter contains the latest news from the Philippines and the Filipino community in Canada. Its news stories are the freshest that could be gathered mostly by electronic media. Its reporting is objective and avoids sensationalism. It exercises fairness by presenting all sides of a controversial issue. It is distributed free at all known Filipino stores, restaurants, community centres, social gatherings, churches frequented by Filipinos, medical and dental clinics operated by Filipino-Canadians, and sports and social events held by them. It is the only Filipino-Canadian newspaper in Canada that has paid subscribers.

The Philippine Reporter last August 2003 received the award “Best Editorial and Design” from the National Ethnic Press and Media Council of Canada, the only national association of ethnic media organizations in Canada. The Reporter was one of the 12 awarded media publications and organizations out of about 400 that exist nationally. In the 2003 Ethnomedia Week publication, Canada’s Other Voices, Ethnic Press and Media Council described The Philippine Reporter as “an institution in the Filipino Canadian community…” “it has gained respect for its independence and courage to report on stories and issues other papers would rather ignore.”

In September 2005, The Philippine Reporter again was awarded for “Best Editorial and Visual Interpretation” by the National Ethnic Press and Media Council of Canada.

In October 2007, Mila Astorga-Garcia, Co-Publisher and Managing Editor of The Philippine Reporter, received the “Human Rights and Social Justice Award for 2007” from the National Ethnic Press and Media Council of Canada. It was presented to her by Ontario’s Lieutenant Governor David C. Onley in the Lieutenant Governor’s Suite at Queen’s Park in Toronto.

Mechanical requirements: Ad materials should be submitted preferably in pdf electronic format. Images should have at least 300 dpi. Size of submitted material should fit appropriate size purchased from the ad size list. Otherwise, space will be charged as the next bigger size that accommodates the material. The publishers will not guarantee the quality of reproduction of ad materials that do not conform to these recommendations.


Booking deadlines: Seven working days before the 2nd and 4th Fridays of the month

Materials deadlines: Five working days before the 2nd and 4th Fridays of the month.

Cancellation deadline: Five working days before printing dates (2nd and 4th Fridays of the month).

Advertising at The Philippine Reporter Website:

The Philippine Reporter’s website,, has an average of 65,000 visitors a month.

Banner ad is $85 a month. It has a link to your website.