A Mere Token

A Mere Token

By BENJIE OLIVEROS
Analysis

The cornetto ice cream advertisement has been a hit. The ads show that one cannot enter a club, rent a video, buy a sweater, and get a sports drink with P20. The poor character was even made fun of for having only P20: he is made to dance while the club bouncer mimics the beat of the music and the disco lights; the employees of the video rental store brings out a wide frame and acts out the scenes from a movie; the burly sales attendant embraces him from the back to mimic a sweater; and the owner of the store drinks from the bottle before handing it out to the poor guy. However, one could buy a cornetto ice cream with it.

(Read story…)