Pinoy couple offer unique food service

Pinoy couple offer unique food service

Jerome and Kate Ubalde

MEAL DELIVERY For Toronto East Seniors

Heart to Home Meals launches new franchise for Canada’s fastest growing demographic

TORONTO–A unique food service for seniors is now available in the eastern part of Canada’s largest city.  Starting on Monday March 13, door-to-door delivery for Heart to Home Meals is available in Toronto East.

The new franchisees are Kate and Jerome Ubalde. “We wanted to find a franchise that benefits our community, as well as being a great business opportunity” said Kate Ubalde.

Kate and Jerome emigrated from The Philippines in 2008 after the family was relocated by Jerome’s employer.   Kate worked as a doctor in her native country and by nature wanted to find an opportunity working in the service-caring industry.

“We did a lot of homework to find something that would be the right fit for us,” said Kate, “and the more we found out about Heart to Home Meals, the better it felt.”

According to the President of Heart to Home Meals, Michael Gazer, demand for the meals is soaring but he insists franchisees look beyond the bottom line.  “We are going into the homes of people who rely on us, so it is important for everybody in our company to understand we are more than a food delivery service.”

According to Statistics Canada, the number of people 65 and older will double to 9.6 million, nearly a quarter of Canada’s total population, by 2031.  And most surveys suggest, many seniors want to live independently.

The area covered by the new franchise goes from the Scarborough-Pickering Line west to Victoria Park (below the 401).  North of the 401 it goes west from the Scarborough-Pickering Line to just west of Yonge Street topped off at Steeles Avenue.

(PRESS RELEASE)

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About Heart to Home Meals:

Heart to Home Meals meets individual dietary needs and customers can choose from a range of more than 200 different items using a full-colour menu catalogue.  There are no contracts or commitments and delivery is free in most cases.  The delivery service provides an additional point of contact for seniors who want to live independently.  Experts in home and seniors care have noted the importance of having a regular check-in and visual inspection, especially for those with mobility issues.  Heart to Home Meals is based on the highly-successful concept out of the UK called Wiltshire Farm Foods that has been in business for more than 25 years.